Privacy News & Resources
Our Second AdExchanger Award Win for Best Privacy Technology: Here's What We've Built
SafeGuard Privacy won the AdExchanger Award for Best Privacy Technology a second time. What it reflects: the IAB Diligence Platform, standards and AI.
Katy Keohane, Associate General Counsel of SafeGuard Privacy, selected as a 2026 honoree for the Cynopsis Top Women in Media Awards
Congrats to Katy and all of the other honorees!
Delaware HB380 Adds New Third-Party Diligence Requirements in 70 days
If your company sells personal data to third parties or shares it for targeted advertising, Delaware just became the state to watch. The same still holds true for processors. Delaware House Bill 380, effective January…
SafeGuard Privacy is Finalist for the 2026 AdExchanger Awards
We’re excited to be nominated in the Best Privacy Technology category for the fourth year in a row.
SafeGuard Privacy Expands IAB Diligence Platform with GDPR Modules
New GDPR-focused modules help brands, agencies, and ad tech companies conduct more consistent privacy assessments across U.S. and European regulatory environments.
IAB Tech Lab Releases AAMP 2.3, Bringing Privacy Diligence to Agentic Advertising
AMP 2.3 integrates the IAB Diligence Platform and SafeGuard Privacy directly into the Buyer Agent, helping organizations embed privacy diligence into agent workflows.
Privacy Assist™ AI just got a major upgrade
Privacy Assist™ is rolling out some of the biggest improvements we've built yet: new AI tools, an upgraded assessment experience, and even smarter ways to get through your privacy work faster. Here's what's new. Assessment…
Recap: Configured Isn’t Compliant: Why Privacy Setup Alone Won’t Hold Up in 2026
Buying a privacy tool and switching it on is a different thing from being compliant. In the latest Vault JS Leaders in Privacy session, the conversation turned on a single idea: regulators now test the…
New: US Multi-State Data Broker Assessment
Efficiently conduct due diligence on vendors that qualify as data brokers. Includes requirements of the California Delete Act/DROP requirements, Texas and Vermont information security program implementations, and Oregon and Nevada data broker requirements.
How the IAB Diligence Platform Satisfies Privacy Diligence Obligations Under IABs New Contractual Framework and Direct Buy Addendum
The IAB Announces Updated Contractual Framework.
Trust Centers Are a Good Start. They’re Not Privacy Due Diligence.
A polished trust center signals awareness. It doesn’t produce the documented evidence regulators, legal teams, and data protection authorities actually require.
[IAPP] IAB expands its Diligence Platform to EU with upcoming launch in Germany
After launching the IAB Diligence Platform in the U.S. in 2024, the IAB is expanding it to Germany, where it will be available to EU members beginning 1 July.
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