Built by people who built the industry.
SafeGuard Privacy was founded by adtech veterans who saw privacy regulation coming before most of the industry did, and built the platform they knew it would need.
Digital advertising has always moved fast. Privacy regulation didn’t.
When state and federal privacy laws started multiplying, most adtech companies weren’t equipped to deal with them. Privacy compliance was a legal problem, not a technology problem — and the tools being built for it were generic, lawyer-facing, and disconnected from how digital advertising actually works.
Richy Glassberg had spent decades building the digital advertising industry. He sold the first digital advertising pixel. He launched CNN.com. He co-founded the IAB. When he saw what privacy regulation was going to do to the ecosystem he helped create, he decided to do something about it.
He brought in Wayne Matus, a privacy lawyer who had just gotten UBS bank compliant with GDPR when it first came into effect. Together they built what Wayne wished he’d had at UBS, and what they both knew the industry would need. Not a generic compliance tool. A platform built specifically for digital advertising, with assessments written by privacy lawyers who understood the industry and industry veterans who understood the law.
As enforcement shifted toward vendor diligence, and regulators started targeting companies for the data practices of their partners, not just their own, SafeGuard Privacy expanded to cover that too. Today it’s the industry standard for privacy compliance and vendor diligence in digital advertising, trusted by 70+ IAB member organizations and 700+ vendors across the ecosystem.
Our Founders
Richy Glassberg
Co-Founder and CEO
- 7 successful media and digital startups
- Served as CEO at Medialets
- Founded and served as CEO of Phase2Media
- Co-founded the IAB
- Launched CNN.com’s advertising business
Wayne Matus
General Counsel Emeritus
- Managing Director UBS AG
- Partner, Department Head, Pillsbury Winthrop Shaw Pittman
- Honors and Awards: Chambers and Partners, Privacy & Data Security: eDiscovery – (First tier) Global & USA; The Legal 500, Technology : Data Protection and Privacy, US