Privacy News
Privacy law and enforcement news that matters for advertisers, publishers and adtech.
[IAPP] IAB expands its Diligence Platform to EU with upcoming launch in Germany
After launching the IAB Diligence Platform in the U.S. in 2024, the IAB is expanding it to Germany, where it will be available to EU members beginning 1 July.
The SECURE Data Act Is Here. But Will This Federal Privacy Bill Actually Make It?
The SECURE Data Act takes another swing at federal privacy preemption, but its narrow “sale” definition and pseudonymous data carve-out could shrink opt-out rights more than they expand them.
The Collegial Privacy Regulators – Updates from the CLA Summit
We attended the California Lawyers Association Privacy Summit. Here are the highlights as well as some updates about the Disney enforcement settlement.
A Smarter CCPA Risk Assessment: To-Dos and Timing You Can Use Today
The CCPA’s new risk assessment regulations take effect on January 1, 2026. Here’s where to start. In our November Update on the CCPA risk assessment regulations, we outlined the key topics that businesses must include…
Florida v. Roku: We’re Not in California Anymore
Florida’s lawsuit against Roku shows that protecting children’s data is now a national enforcement priority. Under Florida’s Digital Bill of Rights, even billion-dollar companies face scrutiny for mishandling minors’ information. As states expand beyond COPPA…
Regulators Accelerate and Deepen Privacy Enforcement in 2025
Enforcement of state privacy laws ramped up in 2025 and regulators are going deeper than inadequate policies and ineffective opt-out mechanisms. In recent cases, they are also focusing on vendor compliance.
SafeGuard Privacy A Best Privacy Technology Finalist for Third Year In A Row – AdExchanger Awards
We’re honored to be recognized for Best Privacy Technology!
Top Takeaways from Healthline: Purpose Limitation and Adtech, Compatible?
Jules Polonetsky, Richy Glassberg, Jordan Wrigley, and Andy Hepburn discuss the challenges of the adtech ecosystem and best practices to minimize risk.
How a recent settlement represents a warning and relief for the adtech industry
IAB GC Michael Hahn writes about how Healthline’s CCPA fine illustrates the potential pitfalls for misrepresenting opt-out controls and data sharing practices.
Regulators Never Rest. Neither Do We.
The IAB Diligence Platform Updated With New Online Tracking Questionnaire and an Expanded Data Supplier Questionnaire.
Privacy regulators have an action plan. You need one, too. Download our free 30/60/90-Day Action Plan for Privacy Success
Our new free 30/60/90-Day Action Plan for Privacy Success was developed by top industry experts who’ve worked at major Fortune 500 companies.
Becausal Adopts the IAB Diligence Platform and Deepens Global Data Privacy Leadership with Adherence to Both EU’s AI Act and Digital Services Act Focused on Ad Transparency
This strategic move reflects Becausal’s ongoing commitment to privacy, transparency and responsible data practices in today’s complex adtech regulatory environment.
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