For DSPs, SSPs, Publishers, and Data Suppliers

Answer once. Share with everyone.

SafeGuard Privacy gives adtech companies a single place to complete standardized privacy assessments, respond to partner requests, and share compliance credentials across the ecosystem. Do the work once. Reuse it everywhere.

Built for how adtech actually works.

Every relationship in the digital advertising ecosystem has specific privacy obligations. The IAB Diligence Platform includes 12 industry-specific modules written by privacy lawyers and adtech veterans. Your assessments reflect your actual business, not a generic compliance template.

  • US State laws and regulations

  • Global: GDPR, PPIPS

  • US Federal: HIPAA, COPPA

  • Information Security

  • IAB Baseline

  • Advertiser/Agency to Publisher

  • Data Supplier Diligence

  • Advertiser/Agency to DSP

  • Publisher to SSP

  • SSP to DSP

  • Social Media

  • Online Tracking Tech
  • DOJ Bulk Data

  • PADFAA

  • MSPA

  • Denotes IAB Diligence Platform Module

Up and running in hours, not weeks.

Upload your privacy policies and documentation. Privacy Assist™ AI suggests answers to your assessments based on your existing documents, with reasoning and sources for every suggestion. Most companies with good documentation can complete their first assessment in hours. After that, it’s just upkeep.

Privacy Assist AI window
Question 1 screen of a privacy compliance assessment with Definitions; left column shows the question and answer options, right column lists Documents and a comment feed.

You don’t have to be a privacy expert.

  • Every question written by privacy lawyers and adtech experts covering the full scope of applicable laws

  • Every question paired with SafeGuard Simplified Commentary and the relevant law text

  • Multiple choice answers with space for supporting documents and comments

More than a Trust Center.

Once your assessment is complete, sharing with a partner is one click. New partner requests come in, you approve and share. Your compliance record grows more valuable the more partners you share it with, and you control what you share.

Dashboard titled 'My Sharing' with tabs 'By Companies' and 'By Assessments', a search bar, and a table of companies with review comments, status, and last updated dates (AdKicker, Massive Dynamic, Data Tap, Westview Times, 23 & First).
Privacy Assist | RFI AI results dashboard showing 344 questions and 195 answers, with sources and a results table.

Respond to inbound RFIs quickly and easily.

Partners and clients send their own privacy questionnaires. Privacy Assist™ RFI uses your completed assessments and existing documentation to draft responses automatically. Review, approve, and send. No starting from scratch every time.

Everything else you need to stay on top of compliance

Automated gap analysis

Answer questions and surface compliance gaps in real time. Know where you stand before a partner asks.

DPIAs and Risk Assessments

Create Data Protection Impact Assessments and CA Regulations reports quickly. Templates written by our legal team.

Auditable by design

Every answer timestamped, attributed, and tied to source documents. A regulator-ready record you didn’t have to build yourself.

Always current

We monitor regulatory changes and alert you when assessments need updating. Your program stays current without manual upkeep.

Agentic Search

Coming soon. Search across your assessments, law text, and vendor documentation to answer compliance questions instantly.

Four-column task board labeled Pending, In Process, In Review, and Complete, with cards showing risk levels and assignees.

Your privacy compliance program in one place.

Assign questions to teammates, track progress, and keep all your documents in a central hub. Kanban-style workflow management means nothing falls through the cracks when regulations change or new partner requests come in.

View real-time compliance status. Export reports for stakeholders in minutes.

Ready to make privacy diligence your competitive advantage?

Book a 20-minute walkthrough and see the platform in action.