The AdExchanger Awards
Award-winning privacy technology
SafeGuard Privacy won Best Privacy Technology in 2023 and again in 2026, and has been a finalist in the category four years running.
There’s technical compliance, and there’s legal compliance.
Most PETs cover the technical side, like consent flows, data mapping, and opt-out management. Some include legal assessments too, but they’re generic, unstandardized, and not written to the specific requirements of the law.
SafeGuard Privacy is purpose-built for legal compliance with standardized law-based assessments, vendor diligence, and a defensible compliance record.
You need to do both.
The fastest path to deal close is a shared standard.
You have due diligence obligations above and beyond your contractual relationship with every vendor. Custom questionnaires. Email chains. Weeks of back-and-forth. When both sides are on SafeGuard Privacy or the IAB Diligence Platform, diligence takes hours or minutes. Not weeks.
How can we help?
Understand your obligations, close your gaps, and build a defensible compliance program without needing a team of lawyers on staff.
Stop spreadsheet madness. Standardized assessments, one central platform, and an audit trail you can actually stand behind.
The privacy diligence standard for digital advertising. 12 industry-specific modules, 70+ IAB members, and a network where dynamic assessments get reused, not redone.
Your partner uses SafeGuard Privacy for vendor diligence. Respond once, share with all your partners and prove you take privacy seriously.