The Industry Standard for Privacy Diligence.

The top consumer data-driven companies rely on us for privacy compliance and vendor diligence. One platform, one standard. No more stacks of mismatched Trust Centers, PDFs, and spreadsheets.

Panel titled 'My Vendors' with a list of vendors and status badges (Reviewed, To be reviewed) and an '+ Add vendor' button.

The AdExchanger Awards

Award-winning privacy technology

SafeGuard Privacy won Best Privacy Technology in 2023 and again in 2026, and has been a finalist in the category four years running.

  • 2026 AdExchanger Awards winner badge
  • 2025 AdExchanger Awards finalist badge
  • 2024 AdExchanger Awards finalist badge
  • 2023 AdExchanger Awards winner badge

Read about our 2026 Best Privacy Technology win

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Automated + Human + Legal Intelligence

Privacy Assist™ AI: The same standards, a fraction of the time.

Privacy Assist™ draws on your entire compliance platform — every document, assessment, vendor assessment, and regulation — to answer questions, respond to RFIs, and surface vendor risks.

Your tools handle the technical side. We handle the legal side.

California regulators have now spelled out what they expect to see documented.

Delaware’s HB 380 goes further, effective January 1, 2027. Companies must run due diligence on the third parties they share data with, and those third parties must cooperate.

SafeGuard Privacy gives both sides what the law asks for: questionnaires, supporting documents, and an audit trail.

regulation update oct 2025

The fastest path to deal close is a shared standard.

You have due diligence obligations above and beyond your contractual relationship with every vendor. Custom questionnaires. Email chains. Weeks of back-and-forth. When both sides are on SafeGuard Privacy or the IAB Diligence Platform, diligence takes hours or minutes. Not weeks.

How can we help?

Ready to make privacy diligence your competitive advantage?

Book a 20-minute walkthrough and see the platform in action.