The Industry Standard Platform for the Digital Advertising Industry

The privacy diligence platform trusted by 100+ IAB members including the top agencies and brands. It improves and streamlines privacy diligence for buyers and sellers.

Standards Equal Scale

Industry-specific questionnaires comprehensive US state assessments that can be shared seamlessly with multiple partners, reducing repetitive tasks and saving valuable time.

Build Trust & Efficiency

Demonstrate your commitment to privacy standards, building stronger relationships with clients and partners who value data protection.

Regulatory Alignment

Stay ahead of evolving privacy laws with tools that help ensure your practices meet current legal requirements, minimizing the risk of non-compliance.

What is the IAB Diligence Platform?

The IAB Diligence Platform is a unique, collaborative solution developed by the Interactive Advertising Bureau (IAB) and SafeGuard Privacy. It is tailor-made to address the specific, detailed needs of the digital advertising industry.

Manage vendor diligence effectively and efficiently

Industry-Specific Questionnaires

  • US Multistate Assessment

  • Baseline Questions

  • Advertiser/Agency to Publisher (Direct Deal)

  • Advertiser/Agency to DSP

  • Online Tracking Technologies

  • DOJ Bulk Data

  • Publisher to SSP

  • SSP to DSP

  • Data Supplier Diligence

  • Social Media

  • PADFAA

  • MSPA

Effectiveness

  • Industry-specific: Digital advertising questionnaires combining baseline business questions and vertical-specific questions, such as Publisher, SSP, DSP, and more
  • Comprehensive: Independent, comprehensive state privacy law assessments
  • Expertise: Questions written by leading privacy lawyers in the digital advertising industry
  • Auditable: Fully accountable record of compliance that can be securely shared

Efficiency

  • Standardization: Fill out standardized assessments and questionnaires once with a taxonomy that is uniform and clear
  • Automation: Quickly and easily share diligence information with partners that you choose without email or spreadsheets
  • Interoperability: One secure platform that brings these modules together and lets companies quickly and securely share diligence information
  • Dynamic: Real-time questionnaires that can be regularly updated in line with a changing regulatory landscape
  • Exportable: Questionnaires can be exported for use by partners

Resources

AI Governance and Risk Management Playbook

VPPA Litigation Preparation & Defense Toolkit

Untangling The Issues In Commerce Media Networks

Wiretapping Claims: Litigation Preparation & Defense Toolkit

Data Clean Rooms: A U.S. State Law Perspective

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