Privacy News
Privacy law and enforcement news that matters for advertisers, publishers and adtech.
California Privacy Agency Signals Heightened Regulatory Action
While California Attorney General Rob Bonta emphasizes collaboration with companies for compliance, the CPPA’s deputy director of enforcement signals a more assertive stance, indicating a move towards rigorous enforcement. Analysts foresee a shift toward more…
In a World of Evolving and Enforceable Privacy Regulation, Companies Need Smarter Tools
Richy Glassberg highlights the importance of implementing smarter tools for ethical use of consumer data by businesses for the Ethical Tech Project.
CPRA Regulations Immediately Enforceable
The Appeals Court decision, overturning the lower court’s stay of enforcement until March 29, 2024, came during the California Lawyers Association’s Annual Privacy Summit in Los Angeles.
IAB Introduces a Diligence Platform To Help Modernize Privacy Compliance
An Exclusive Q&A with Michael Hahn and Richy Glassberg on complying with the new privacy regulations and the ins and outs of the IAB Diligence Platform.
IAB inks deal with SafeGuard Privacy to help traverse the fragmented regulatory landscape
The IAB used its flagship ALM to unfurl its “Diligence Platform,” an initiative that aims to standardize how publishers and advertisers vet their ad tech supply chain via a partnership with SafeGuard Privacy.
How to Move the Privacy Needle Without Really Trying
Privacy compliance gets more complex with every passing day. How can you approach privacy holistically while also seeking to address compliance in every jurisdiction in which you do business? Are you concerned about sensitive data?…
SafeGuard Privacy Wins Best Privacy Technology at the 2023 AdExchanger Awards
It’s an honor to be recognized for our team’s hard work. See the other award winners over at AdExchanger.
It’s not just HIPAA anymore
Important insights, key takeaways, and why everyone needs to know about Washington’s new My Health My Data Act.
SafeGuard Privacy is a 2023 AdExchanger Awards Finalist for Best Privacy Technology
We’re honored to be included with this years awards finalists!
Oregon Sets the Bar: Landmark Consumer Data Privacy Bill Becomes the Strongest in the Nation
It would be easy to ignore the new Oregon Privacy Law in the midst of the recent EU-US transfer accord and stay of the new CPRA Regs. Wayne Matus believes that would be a big…
Major Privacy Law Enforcement Announcements by CPPA and California and Colorado Attorneys General
The CPPA regs may be delayed, but enforcement is not. The CPPA and Colorado AGs have laid out their enforcement plans, vendor obligations are a critical issue in several States.
AdExchanger: SafeGuard Privacy Is Helping Advertisers Prove Their Ethics
The IAE announced an integration with SafeGuard Privacy that helps companies manage their own privacy compliance efforts and asses those of their vendors.
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