Blog Posts
Analysis of privacy laws, enforcement and vendor diligence from the SafeGuard Privacy team.
Why Data Minimization Is A Very Big Deal For Ad Tech
Data minimization—collecting only essential data—is reshaping ad tech. As privacy laws tighten, companies must rethink data-heavy practices to stay compliant and build consumer trust. Read more at AdExchanger.
eMarketer Report – US Privacy Trends 2024
SafeGuard Privacy and the IAB Diligence Platform were featured in eMarketer’s ‘US Privacy Trends 2024’ report as technology solving ad industry privacy issues. (requires subscription)
What do Muskets, Microchips and Ad Privacy Compliance Have in Common?
Advertising simply isn’t used to being a regulated industry, and the industry’s inexperience shows. A lot of companies still don’t even have a line item in the budget for compliance. It’s a cost of doing…
OneTrust Becomes First Company to Integrate with IAB Diligence Platform Powered by SafeGuard Privacy
OneTrust, the market-defining leader for trust intelligence, today announced it is the first company to integrate with the Interactive Advertising Bureau (IAB) Diligence Platform, powered by SafeGuard Privacy.
The Ad Industry Urgently Needs Consistent Privacy Standards
Advertising is now a regulated industry. And with enforcement coming at the state and federal level, data privacy standardization is an urgent issue. Read more at AdExchanger.
California Privacy Agency Signals Heightened Regulatory Action
While California Attorney General Rob Bonta emphasizes collaboration with companies for compliance, the CPPA’s deputy director of enforcement signals a more assertive stance, indicating a move towards rigorous enforcement. Analysts foresee a shift toward more…
In a World of Evolving and Enforceable Privacy Regulation, Companies Need Smarter Tools
Richy Glassberg highlights the importance of implementing smarter tools for ethical use of consumer data by businesses for the Ethical Tech Project.
Working Harder Won’t Solve Privacy Diligence. It’s Time to Work Smarter.
The IAB Diligence Platform is a purpose-built compliance solution for the digital advertising industry. It will combine new industry vertical business questions with US state law assessments in one collaborative platform to make the diligence…
How to Move the Privacy Needle Without Really Trying
Privacy compliance gets more complex with every passing day. How can you approach privacy holistically while also seeking to address compliance in every jurisdiction in which you do business? Are you concerned about sensitive data?…
It’s not just HIPAA anymore
Important insights, key takeaways, and why everyone needs to know about Washington’s new My Health My Data Act.
Oregon Sets the Bar: Landmark Consumer Data Privacy Bill Becomes the Strongest in the Nation
It would be easy to ignore the new Oregon Privacy Law in the midst of the recent EU-US transfer accord and stay of the new CPRA Regs. Wayne Matus believes that would be a big…
Major Privacy Law Enforcement Announcements by CPPA and California and Colorado Attorneys General
The CPPA regs may be delayed, but enforcement is not. The CPPA and Colorado AGs have laid out their enforcement plans, vendor obligations are a critical issue in several States.
Want to see the platform in action?
Book a 20-minute walkthrough with our team.
Let's go! ›