The new assessment consolidates the requirements of US States and eliminates overlap to help companies mitigate high-risk obligations and reduce costs

NEW YORK, Jan. 15, 2025 /PRNewswire-PRWeb/ — SafeGuard Privacy has launched the first Multi-State Sensitive Data Assessment. This solution is designed to help brands, agencies, publishers, and ad tech companies dramatically reduce the heightened cost and risk of handling sensitive data.

Requirements surrounding sensitive data are intricate and continually evolving. The patchwork of US state privacy laws makes it complicated and time-consuming for companies to manage.

“The FTC and Attorneys General have made it very clear that sensitive data is their number one priority for enforcement,” said Future of Privacy Forum Chief Executive Officer Jules Polonetsky. “Businesses that can show they have effective systems and reviews in place to review and assess sensitive data are well positioned to demonstrate best efforts at compliance.”

SafeGuard Privacy’s new Multi-State Sensitive Data Assessment consolidates over 800 sensitive data requirements under multiple laws into a single assessment, eliminating duplication of effort while effectively capturing the nuances. It is substantially faster and easier to comply with the obligations once they are consolidated. Just as important, vendor diligence is also streamlined and standardized with a single simplified assessment across all your vendors.

Sensitive data represents one of the highest privacy risks for businesses. Collection and usage of “Sensitive Data,” including consumer health data, must be handled appropriately.

The demand for the assessment is driven by increased regulatory scrutiny of companies’ sensitive data practices and the potential significant costs and/or risks associated with non-compliance. Non-compliance with the specific sensitive data requirements of privacy laws, such as the Colorado Privacy Act, the Connecticut Data Privacy Act, and Washington’s My Health My Data Act, can also jeopardize consumer trust and brand reputation.

“Sensitive data is high-risk, complex, and incredibly hard to manage,” said Richy Glassberg, Co-Founder and CEO of SafeGuard Privacy. “We’ve consolidated everything into one assessment that makes compliance easier, more efficient, and more scalable.”

The Multi-State Sensitive Data Assessment enables users to:

  • Mitigate significant reputational and enforcement risks by addressing over 800 sensitive data obligations across all U.S. state laws via a single assessment of just over 100 questions.
  • Answer multiple-choice questions crafted by SafeGuard Privacy’s legal experts, complemented by relevant commentary and legal citations for optimal responses.
  • Standardize high-risk vendor diligence across your vendors or share the assessment with all of your partners.

Richy Glassberg noted, “Our platform was created to help privacy teams save time and be more efficient. This Multi-State Sensitive Data Assessment is the first launch of our new consolidated assessments, which bring together requirements across the state privacy laws in one place, eliminating duplication of effort state by state. We started with sensitive data as the highest strategic risk facing companies that collect and share personal data. It’s also helped us define our product roadmap and how we might use AI within our platform to boost further efficiency for those managing privacy risk.”

The Multi-State Sensitive Data Assessment is available to SafeGuard Privacy and IAB Diligence Platform customers at an additional cost.

About SafeGuard Privacy

SafeGuard Privacy is the preferred comprehensive privacy compliance management and collaboration platform for top global brands, agencies, publishers, technology companies, and trade organizations., SafeGuard Privacy powers the IAB Diligence Platform, a solution created to standardize, modernize, and improve privacy diligence practices for the digital advertising industry as well as providing the backbone to the Network Advertising Initiative (NAI) and the BBB National Programs CARU SafeHarbor. Companies of all sizes count on SafeGuard Privacy’s comprehensive independent assessments to evaluate their company’s privacy programs and guide them on their path to compliance. SafeGuard Privacy’s workflow management and governance tools, empower businesses with everything they need to mitigate risk and demonstrate compliance — all while saving time and money. The Vendor Compliance Hub solves the industry RFI process, making it easy for vendors to demonstrate privacy compliance to their partners and mitigate third-party liability. For more information, visit www.safeguardprivacy.com.

Contact

Lana McGilvray, Purpose Worldwide
1.512.970.8310
lana@purposenorthamerica.com
https://www.purposenorthamerica.com/