Enforcement Has Shifted. The Ecosystem Is Now the Target.
2026 opened with a surge in privacy enforcement. These weren’t isolated moves. Regulators are shifting from notice and consent to ecosystem accountability.
2026 opened with a surge in privacy enforcement. These weren’t isolated moves. Regulators are shifting from notice and consent to ecosystem accountability.
Privacy used to sit in the background. Now it shapes how marketing, product, and customer experience actually operate. Richy Glassberg explores why data privacy is no longer someone else’s job.
Michael Hahn, EVP and General Counsel at IAB, discusses why the program was launched and how it fits into the broader compliance landscape.
The IAB Authorized Assessor Program is a new initiative that provides standardized and streamlined diligence services for IAB members.
SafeGuard Privacy's Richy Glassberg and Andy Hepburn join Jules Polonetsky and Jordan Francis of the Future of Privacy Forum to talk about January 1st's upcoming changes to privacy obligations.
IAB and SafeGuard Privacy have released a new DOJ Data Security Program (DOJ DSP) questionnaire that provides organizations with an efficient, standardized way to evaluate obligations related to protecting Americans’ bulk-sensitive data from unauthorized foreign access.
SafeGuard Privacy, the leading platform for privacy compliance and vendor diligence, today announced the launch of Privacy Assist™ AI, a new intelligent artificial intelligence layer and suite of products designed to address one of the most significant challenges in the industry today: the overload of requests for information and vendor diligence. Privacy Assist™ AI empowers teams to accomplish more tasks in less time while ensuring transparency, accuracy, and complete control.
Florida’s lawsuit against Roku shows that protecting children’s data is now a national enforcement priority. Under Florida’s Digital Bill of Rights, even billion-dollar companies face scrutiny for mishandling minors’ information. As states expand beyond COPPA, businesses must strengthen compliance with new rules governing consent, advertising, and data use for children and teens.
Enforcement of state privacy laws ramped up in 2025 and regulators are going deeper than inadequate policies and ineffective opt-out mechanisms. In recent cases, they are also focusing on vendor compliance.
This strategic move reflects Becausal’s ongoing commitment to privacy, transparency and responsible data practices in today’s complex adtech regulatory environment.