https://safeguardprivacy.com/ SafeGuard Privacy is the vendor compliance platform behind the IAB Diligence Platform, the industry standard for privacy diligence in digital advertising, used by 1,000+ companies and 70+ IAB members. Its Privacy Assist AI helps companies prove privacy and security compliance in hours, not weeks. en-us https://safeguardprivacy.com/resources/second-adexchanger-best-privacy-technology-win/ https://safeguardprivacy.com/resources/second-adexchanger-best-privacy-technology-win/ Tue, 29 Sep 2026 00:00:00 GMT Blog Posts SafeGuard Privacy won the AdExchanger Award for Best Privacy Technology a second time. What it reflects: the IAB Diligence Platform, standards and AI. https://safeguardprivacy.com/resources/delaware-hb380-adds-new-third-party-diligence-requirements/ https://safeguardprivacy.com/resources/delaware-hb380-adds-new-third-party-diligence-requirements/ Mon, 14 Sep 2026 12:23:31 GMT Blog Posts If your company sells personal data to third parties or shares it for targeted advertising, Delaware just became the state to watch. The same still holds true for processors. Delaware House Bill 380, effective January 1, 2027, amends the state's existing privacy law with the most prescriptive third-party due diligence requirements of any U.S. state https://safeguardprivacy.com/resources/privacy-assist-ai-just-got-a-major-upgrade/ https://safeguardprivacy.com/resources/privacy-assist-ai-just-got-a-major-upgrade/ Tue, 28 Jul 2026 17:43:25 GMT Product Updates Privacy Assist™ is rolling out some of the biggest improvements we've built yet: new AI tools, an upgraded assessment experience, and even smarter ways to get through your privacy work faster. Here's what's new. Assessment AI: Rebuilt and Redesigned Assessment AI now works across multiple assessments at once, with a cleaner, faster review experience. The https://safeguardprivacy.com/resources/new-us-multi-state-data-broker-assessment/ https://safeguardprivacy.com/resources/new-us-multi-state-data-broker-assessment/ Wed, 15 Jul 2026 15:14:09 GMT Product Updates Efficiently conduct due diligence on vendors that qualify as data brokers. Includes requirements of the California Delete Act/DROP requirements, Texas and Vermont information security program implementations, and Oregon and Nevada data broker requirements. https://safeguardprivacy.com/resources/how-the-iab-diligence-platform-satisfies-privacy-diligence-obligations-under-iabs-new-contractual-framework-and-direct-buy-addendum/ https://safeguardprivacy.com/resources/how-the-iab-diligence-platform-satisfies-privacy-diligence-obligations-under-iabs-new-contractual-framework-and-direct-buy-addendum/ Tue, 30 Jun 2026 15:36:28 GMT Product Updates The IAB Announces Updated Contractual Framework. https://safeguardprivacy.com/resources/trust-centers-are-a-good-start-theyre-not-privacy-due-diligence/ https://safeguardprivacy.com/resources/trust-centers-are-a-good-start-theyre-not-privacy-due-diligence/ Wed, 24 Jun 2026 20:25:00 GMT Blog Posts A polished trust center signals awareness. It doesn’t produce the documented evidence regulators, legal teams, and data protection authorities actually require. https://safeguardprivacy.com/resources/the-secure-data-act-is-here-but-will-this-federal-privacy-bill-actually-make-it/ https://safeguardprivacy.com/resources/the-secure-data-act-is-here-but-will-this-federal-privacy-bill-actually-make-it/ Tue, 05 May 2026 14:42:48 GMT Blog PostsPrivacy News The SECURE Data Act takes another swing at federal privacy preemption, but its narrow “sale” definition and pseudonymous data carve-out could shrink opt-out rights more than they expand them. https://safeguardprivacy.com/resources/bvdw-launches-iab-diligence-platform-powered-by-safeguard-privacy-in-germany-with-nexida-establishing-new-standard-for-gdpr-compliance/ https://safeguardprivacy.com/resources/bvdw-launches-iab-diligence-platform-powered-by-safeguard-privacy-in-germany-with-nexida-establishing-new-standard-for-gdpr-compliance/ Thu, 16 Apr 2026 13:45:56 GMT Press Releases Certification-backed and AI-enabled, the IAB Diligence Platform expands to Germany, helping brands, agencies, and ad tech companies manage GDPR compliance efficiently across the EU https://safeguardprivacy.com/resources/iab-diligence-platform-expands-for-2026-regulations-with-friction-free-vendor-participation-and-ai-assisted-rfi-completion-optimized-for-our-industry/ https://safeguardprivacy.com/resources/iab-diligence-platform-expands-for-2026-regulations-with-friction-free-vendor-participation-and-ai-assisted-rfi-completion-optimized-for-our-industry/ Tue, 24 Mar 2026 09:00:58 GMT Press Releases New York, NY – SafeGuard Privacy today announced major updates to the IAB Diligence Platform, including assessments to reflect 2026 regulatory changes and the capability to use AI to respond to inbound RFIs, using existing platform responses and supporting documentation. Removing Friction Across the Ecosystem To remove friction from vendor diligence, IAB has introduced a https://safeguardprivacy.com/resources/the-collegial-privacy-regulators-updates-from-the-cla-summit/ https://safeguardprivacy.com/resources/the-collegial-privacy-regulators-updates-from-the-cla-summit/ Thu, 05 Mar 2026 15:27:24 GMT Blog PostsPrivacy News We attended the California Lawyers Association Privacy Summit. Here are the highlights as well as some updates about the Disney enforcement settlement. https://safeguardprivacy.com/resources/enforcement-has-shifted-the-ecosystem-is-now-the-target/ https://safeguardprivacy.com/resources/enforcement-has-shifted-the-ecosystem-is-now-the-target/ Thu, 19 Feb 2026 20:09:49 GMT Blog Posts 2026 opened with a surge in privacy enforcement. These weren’t isolated moves. Regulators are shifting from notice and consent to ecosystem accountability. https://safeguardprivacy.com/resources/turning-the-complexity-of-data-privacy-into-a-competitive-advantage/ https://safeguardprivacy.com/resources/turning-the-complexity-of-data-privacy-into-a-competitive-advantage/ Thu, 18 Dec 2025 15:43:43 GMT Blog Posts Insider Interviews host E.B. Moss speaks with Richy Glassberg, Co-founder and CEO of SafeGuard Privacy about the intricacies of privacy compliance and the ever-changing laws that impact digital media and advertising. Richy emphasizes the importance of standardizing privacy assessments to create a competitive advantage rather than a hurdle. With a rich personal history, including co-founding https://safeguardprivacy.com/resources/a-smarter-ccpa-risk-assessment-to-dos-and-timing-you-can-use-today/ https://safeguardprivacy.com/resources/a-smarter-ccpa-risk-assessment-to-dos-and-timing-you-can-use-today/ Tue, 16 Dec 2025 16:19:08 GMT Blog PostsPrivacy NewsProduct Updates The CCPA’s new risk assessment regulations take effect on January 1, 2026. Here’s where to start. In our November Update on the CCPA risk assessment regulations, we outlined the key topics that businesses must include in their CCPA Risk Assessments. To help, we created a new CCPA Risk Assessment Template to help companies assess their https://safeguardprivacy.com/resources/the-clock-is-ticking-ccpa-risk-assessments-become-mandatory-in-2026/ https://safeguardprivacy.com/resources/the-clock-is-ticking-ccpa-risk-assessments-become-mandatory-in-2026/ Thu, 20 Nov 2025 08:05:08 GMT Blog Posts The CCPA’s new risk assessment regulations take effect on January 1, 2026. https://safeguardprivacy.com/resources/childrens-data-protection-in-u-s-privacy-laws/ https://safeguardprivacy.com/resources/childrens-data-protection-in-u-s-privacy-laws/ Wed, 19 Nov 2025 19:52:31 GMT Uncategorized A Clear View of Children’s Privacy Requirements Children’s data protection is evolving quickly across the country. Some states have full children’s privacy laws, others include minors’ protections within broader privacy statutes, and several laws are currently paused or being challenged in court. This map gives you a simple, visual way to understand the status in https://safeguardprivacy.com/resources/safeguard-privacy-unveils-privacy-assist-ai-first-legal-grade-ai-for-privacy-compliance-at-scale/ https://safeguardprivacy.com/resources/safeguard-privacy-unveils-privacy-assist-ai-first-legal-grade-ai-for-privacy-compliance-at-scale/ Mon, 03 Nov 2025 10:30:12 GMT Press Releases SafeGuard Privacy, the leading platform for privacy compliance and vendor diligence, today announced the launch of Privacy Assist™ AI, a new intelligent artificial intelligence layer and suite of products designed to address one of the most significant challenges in the industry today: the overload of requests for information and vendor diligence. Privacy Assist™ AI empowers teams to accomplish more tasks in less time while ensuring transparency, accuracy, and complete control. https://safeguardprivacy.com/resources/florida-v-roku-were-not-in-california-anymore/ https://safeguardprivacy.com/resources/florida-v-roku-were-not-in-california-anymore/ Wed, 22 Oct 2025 15:10:18 GMT Blog PostsPrivacy News Florida’s lawsuit against Roku shows that protecting children’s data is now a national enforcement priority. Under Florida’s Digital Bill of Rights, even billion-dollar companies face scrutiny for mishandling minors’ information. As states expand beyond COPPA, businesses must strengthen compliance with new rules governing consent, advertising, and data use for children and teens. https://safeguardprivacy.com/resources/regulators-accelerate-and-deepen-privacy-enforcement-in-2025/ https://safeguardprivacy.com/resources/regulators-accelerate-and-deepen-privacy-enforcement-in-2025/ Thu, 16 Oct 2025 18:09:26 GMT Privacy News Enforcement of state privacy laws ramped up in 2025 and regulators are going deeper than inadequate policies and ineffective opt-out mechanisms. In recent cases, they are also focusing on vendor compliance. https://safeguardprivacy.com/resources/privacy-regulators-have-an-action-plan-you-need-one-too-download-our-free-30-60-90-day-action-plan-for-privacy-success/ https://safeguardprivacy.com/resources/privacy-regulators-have-an-action-plan-you-need-one-too-download-our-free-30-60-90-day-action-plan-for-privacy-success/ Tue, 08 Jul 2025 15:26:07 GMT Blog PostsPrivacy NewsUncategorized Our new free 30/60/90-Day Action Plan for Privacy Success was developed by top industry experts who’ve worked at major Fortune 500 companies. https://safeguardprivacy.com/resources/safeguard-privacy-appoints-andy-hepburn-as-general-counsel/ https://safeguardprivacy.com/resources/safeguard-privacy-appoints-andy-hepburn-as-general-counsel/ Fri, 23 May 2025 16:19:03 GMT Uncategorized The Multi-State Sensitive Data Assessment consolidates requirements of US States helping companies mitigate high-risk obligations and reduce costs https://safeguardprivacy.com/resources/safeguard-privacys-new-multistate-substantial-compliance-assessment-simplifies-the-way-businesses-manage-the-patchwork-of-us-state-privacy-regulation/ https://safeguardprivacy.com/resources/safeguard-privacys-new-multistate-substantial-compliance-assessment-simplifies-the-way-businesses-manage-the-patchwork-of-us-state-privacy-regulation/ Wed, 02 Apr 2025 17:34:27 GMT Uncategorized The Multi-State Sensitive Data Assessment consolidates requirements of US States helping companies mitigate high-risk obligations and reduce costs https://safeguardprivacy.com/resources/key-takeaways-from-the-california-lawyers-association-2025-privacy-law-summit/ https://safeguardprivacy.com/resources/key-takeaways-from-the-california-lawyers-association-2025-privacy-law-summit/ Fri, 07 Mar 2025 19:08:13 GMT Blog PostsPrivacy News The Multi-State Sensitive Data Assessment consolidates requirements of US States helping companies mitigate high-risk obligations and reduce costs https://safeguardprivacy.com/resources/safeguard-privacy-unveils-the-first-comprehensive-multi-state-sensitive-data-assessment/ https://safeguardprivacy.com/resources/safeguard-privacy-unveils-the-first-comprehensive-multi-state-sensitive-data-assessment/ Tue, 21 Jan 2025 18:00:01 GMT Press Releases The Multi-State Sensitive Data Assessment consolidates requirements of US States helping companies mitigate high-risk obligations and reduce costs https://safeguardprivacy.com/resources/iab-diligence-platform-is-now-available-to-streamline-compliance-for-the-entire-digital-advertising-industry/ https://safeguardprivacy.com/resources/iab-diligence-platform-is-now-available-to-streamline-compliance-for-the-entire-digital-advertising-industry/ Tue, 13 Aug 2024 14:09:30 GMT Press Releases Powered by SafeGuard Privacy, the Platform Offers Efficient, Scalable, and Industry-Specific Privacy Diligence for the Digital Advertising Industry. https://safeguardprivacy.com/resources/safeguard-privacy-closes-a-new-3-6-million-funding-round/ https://safeguardprivacy.com/resources/safeguard-privacy-closes-a-new-3-6-million-funding-round/ Wed, 31 Jul 2024 13:46:49 GMT Press Releases TechOperators, Dynamism Capital, Sidekick Partners, and two other existing investors led the company’s new investment round. https://safeguardprivacy.com/resources/transunion-and-safeguard-privacy-unite-to-help-marketers-navigate-complicated-compliance-conditions/ https://safeguardprivacy.com/resources/transunion-and-safeguard-privacy-unite-to-help-marketers-navigate-complicated-compliance-conditions/ Tue, 23 Jul 2024 14:05:50 GMT Press Releases TransUnion and SafeGuard Privacy will help streamline marketers’ vetting for compliance when selecting their third-party audience vendors. https://safeguardprivacy.com/resources/onetrust-becomes-first-company-to-integrate-with-iab-diligence-platform-powered-by-safeguard-privacy/ https://safeguardprivacy.com/resources/onetrust-becomes-first-company-to-integrate-with-iab-diligence-platform-powered-by-safeguard-privacy/ Wed, 05 Jun 2024 14:09:01 GMT Blog Posts OneTrust, the market-defining leader for trust intelligence, today announced it is the first company to integrate with the Interactive Advertising Bureau (IAB) Diligence Platform, powered by SafeGuard Privacy. https://safeguardprivacy.com/resources/onetrust-integrates-with-the-iab-diligence-platform-powered-by-safeguard-privacy/ https://safeguardprivacy.com/resources/onetrust-integrates-with-the-iab-diligence-platform-powered-by-safeguard-privacy/ Wed, 05 Jun 2024 13:41:44 GMT Press Releases OneTrust, the market-defining leader for trust intelligence, today announced it is the first company to integrate with the Interactive Advertising Bureau (IAB) Diligence Platform, powered by SafeGuard Privacy. https://safeguardprivacy.com/resources/meet-safeguard-privacy-at-iapp-gps24-and-the-iab-public-policy-legal-summit/ https://safeguardprivacy.com/resources/meet-safeguard-privacy-at-iapp-gps24-and-the-iab-public-policy-legal-summit/ Fri, 08 Mar 2024 20:17:24 GMT Uncategorized Spring is here, and that means it’s privacy convention time in Washington, D.C. Let’s get together. https://safeguardprivacy.com/resources/cpra-regulations-immediately-enforceable/ https://safeguardprivacy.com/resources/cpra-regulations-immediately-enforceable/ Tue, 13 Feb 2024 19:19:27 GMT Privacy News The Appeals Court decision, overturning the lower court’s stay of enforcement until March 29, 2024, came during the California Lawyers Association’s Annual Privacy Summit in Los Angeles. https://safeguardprivacy.com/resources/working-harder-wont-solve-privacy-diligence-its-time-to-work-smarter/ https://safeguardprivacy.com/resources/working-harder-wont-solve-privacy-diligence-its-time-to-work-smarter/ Tue, 30 Jan 2024 21:41:31 GMT Blog PostsPress Releases The IAB Diligence Platform is a purpose-built compliance solution for the digital advertising industry. It will combine new industry vertical business questions with US state law assessments in one collaborative platform to make the diligence workflow effective and efficient for both sides of the partnership. https://safeguardprivacy.com/resources/its-not-just-hipaa-anymore/ https://safeguardprivacy.com/resources/its-not-just-hipaa-anymore/ Wed, 20 Sep 2023 12:50:34 GMT Blog PostsPrivacy NewsUncategorized Important insights, key takeaways, and why everyone needs to know about Washington’s new My Health My Data Act. https://safeguardprivacy.com/resources/major-privacy-law-enforcement-announcements-by-cppa-and-california-and-colorado-attorneys-general/ https://safeguardprivacy.com/resources/major-privacy-law-enforcement-announcements-by-cppa-and-california-and-colorado-attorneys-general/ Wed, 19 Jul 2023 19:33:12 GMT Blog PostsPrivacy News The CPPA regs may be delayed, but enforcement is not. The CPPA and Colorado AGs have laid out their enforcement plans, vendor obligations are a critical issue in several States. https://safeguardprivacy.com/resources/safeguard-privacy-announces-a-first-of-its-kind-integration-with-the-institute-for-advertising-ethics-iae/ https://safeguardprivacy.com/resources/safeguard-privacy-announces-a-first-of-its-kind-integration-with-the-institute-for-advertising-ethics-iae/ Wed, 03 May 2023 14:19:01 GMT Press Releases Advertisers Can Now Automate Assessment and Adherence to the IAE’s Ethics Principles and Practices as Part of Their Vendor-Wide Compliance Demonstrations. https://safeguardprivacy.com/resources/safeguard-privacy-appoints-rachel-walkden-and-jared-combs-to-key-leadership-roles/ https://safeguardprivacy.com/resources/safeguard-privacy-appoints-rachel-walkden-and-jared-combs-to-key-leadership-roles/ Tue, 20 Dec 2022 21:02:05 GMT Press Releases The Executive Moves Support the Compliance-Tech Leader’s Global Business and Client Growth Strategy and Growth https://safeguardprivacy.com/resources/talking-privacy-at-best-of-the-west-2022/ https://safeguardprivacy.com/resources/talking-privacy-at-best-of-the-west-2022/ Wed, 27 Apr 2022 15:24:46 GMT Blog PostsEventsPrivacy News Sheila Colclasure of Kinesso and Fiona Campbell-Webster of MediaMath join our co-founders Richy Glassberg and Wayne Matus this Wednesday, April 27th at Best of the West to chat about privacy laws and their effect on advertising and consumers. Best of the West is a great event for marketers and advertisers. Don't miss it! Registration is https://safeguardprivacy.com/resources/meet-us-the-iapp-global-privacy-summit-2022/ https://safeguardprivacy.com/resources/meet-us-the-iapp-global-privacy-summit-2022/ Wed, 06 Apr 2022 11:49:30 GMT Events Grab your morning coffee and meet us at the Little Big Stage on Tuesday, April 12. https://safeguardprivacy.com/resources/ccab-launches-california-consumer-privacy-act-ccpa-compliance-platform/ https://safeguardprivacy.com/resources/ccab-launches-california-consumer-privacy-act-ccpa-compliance-platform/ Tue, 01 Mar 2022 17:48:06 GMT Press Releases TORONTO, March 1, 2022 /CNW/ - The Canadian Circulation Audit Board (CCAB) - the Canadian division of global assurance provider BPA Worldwide (BPA) - has launched JumpStart, a new program to help companies evaluate compliance to the California Consumer Privacy Act (CCPA). The program identifies and remediates organizations' compliance gaps and ultimately communicates compliance under CCPA with customers, https://safeguardprivacy.com/resources/ketch-and-safeguard-privacy-announce-partnership/ https://safeguardprivacy.com/resources/ketch-and-safeguard-privacy-announce-partnership/ Thu, 21 Oct 2021 14:00:06 GMT Press ReleasesPrivacy News Two industry innovators will join together to offer best-in-breed solutions for Programmatic Privacy™ and program management SAN FRANCISCO, CA — (October 20, 2021) Ketch, the next generation data control platform for privacy, governance and security, today announced it has formed a strategic partnership with SafeGuard Privacy. SafeGuard Privacy offers the world’s only platform for managing privacy compliance internally, as well https://safeguardprivacy.com/resources/privacy-starts-here-our-free-virtual-roundtable-returns-this-week/ https://safeguardprivacy.com/resources/privacy-starts-here-our-free-virtual-roundtable-returns-this-week/ Mon, 11 Oct 2021 19:51:13 GMT Blog PostsEvents Privacy Thursdays are back! This month, we are joined by special guest, Douglas Wood, Senior Counsel at Reed Smith. No one constituency in an enterprise can go it alone, so who needs to be at the table when designing and implementing a privacy program? Relationships are important when designing, implementing, and maintaining programs. We will https://safeguardprivacy.com/resources/talking-privacy-at-best-of-the-west/ https://safeguardprivacy.com/resources/talking-privacy-at-best-of-the-west/ Mon, 28 Jun 2021 18:11:59 GMT Blog PostsEvents Richy Glassberg and Wayne Matus joined Sheila Colclasure, Global Chief Digital Responsibility and Public Policy Officer of Kinesso, and Jules Polonetsky, CEO of Future of Privacy Forum, at Best of the West to share insights on data privacy and compliance. https://safeguardprivacy.com/resources/am-i-my-ad-vendors-keeper/ https://safeguardprivacy.com/resources/am-i-my-ad-vendors-keeper/ Thu, 03 Jun 2021 16:21:14 GMT Blog PostsPrivacy News Our Co-Founders discuss the implications of the recent fine on Vodafone and what it means for companies that need to manage their vendor’s compliance. https://safeguardprivacy.com/resources/introducing-thirsty-thursdays-drinking-from-the-privacy-p/ https://safeguardprivacy.com/resources/introducing-thirsty-thursdays-drinking-from-the-privacy-p/ Sun, 30 May 2021 02:22:10 GMT Blog PostsEvents Join us for Thirsty Thursdays: Drinking From The Privacy Firehose! Introducing "Thirsty Thursdays: Drinking From The Privacy Firehose", a new monthly “drop-in” virtual meeting where we discuss various data privacy-related topics with some of the top privacy professionals in the industry. This unique forum will start with a presentation from experts on a particular topic https://safeguardprivacy.com/resources/ccpa-vendor-management-potential-gaps-in-your-privacy-compliance-strategy/ https://safeguardprivacy.com/resources/ccpa-vendor-management-potential-gaps-in-your-privacy-compliance-strategy/ Wed, 27 Jan 2021 22:51:29 GMT Blog Posts Both GDPR and CCPA make it clear that an organization is fully responsible for the vendors within their supply chains, and the onus is on those organizations to ensure compliance. Most companies don’t realize the significance of this mandate and have taken little to no steps to ensure compliance. https://safeguardprivacy.com/resources/two-frequently-asked-questions-about-california-privacy/ https://safeguardprivacy.com/resources/two-frequently-asked-questions-about-california-privacy/ Tue, 30 Jun 2020 21:30:24 GMT Blog PostsPrivacy News Recently, two questions are being asked repeatedly about California Privacy Law compliance. 1) Should I wait for the CCPA Regulations to be final before doing any further work? and 2) Is it worth the additional effort now, considering a new California ballot initiative is going to change the law anyway? Here’s what we think.